No wonder you got me right with this title “let’s meet the money”, but if you have not then what I am going to talk about is no less than rocket science. The only difference is the former you get with friction that’s in physics, science and experiment and another is through an effective communication and the feature driving value.
With every feature the scrum team deliver there is a value, indeed a business value, which increases the life of the project and benefits the organization. But to meet the ends meet a diligent market study with the customer pattern is needed.
During my stand up with the team I often came across a question, what we deliver does it make sense? Every individual in the development team often discusses are we doing well? How are we going to be the best scrum team? Well, there is a lot of curiosity among the team to get answers to these questions and many more. Personally, to me everybody is effective when it comes to meet the sprint goal while progressing with a nice to see a graph of velocity and efforts, but do you know if you don’t work towards the ideal ROI how difficult it becomes?
Indeed, this is quite tough and therefore the product owner comes to rescue. Every functionality or every user story that the teams plan to deliver in the sprint must generate maximum business value. The higher the value delivered, the happier the customer. Usually the team defines the user stories considering they just need to deliver, but that’s not how it should be, rather the team with the technical architect and product owner must define the user stories that result to be more useful to the customer.
The key to success is bringing everything together and then delivering it. Estimation, Complexity, Skill sets, knowledge, executive, environment and delivery, all of them have a significant role to play in the agile world. Continuous release to customers must be done to build the effective business value.
Imagine a situation where you have a shop. You have been working day and night to load the shelves with excellent quality products, but there is no one who needs them or even to look at them, quite a tricky situation right? On similar note, if the team keeps on delivering features that nobody needs or neither know how to use or have a user, the project and the organization will definitely cannot be benefited in long run.
Therefore, the constant communication with customers and building the features what they need, will help the organization to meet “MONEY”, the actual profit which we all look at.